Sites we host count their page views without cookies and without keeping anyone's address: each visit is counted from the page itself, and what we keep is a daily total per page and an estimate of visitors that cannot be traced back to a person. Where you turn on journey tracking, it runs on the server and is switched on only for visitors who have consented through the site's cookie banner.
Advertising click identifiers. When a visitor arrives from a Google advertisement, the link carries a click identifier (Google's gclid), and a campaign link may carry campaign tags (utm_source, utm_medium, utm_campaign, utm_term and utm_content). The page keeps them in a first-party cookie on your site (cdnmxAttr) for ninety days from the visitor's last visit, and adds them to any form the visitor then submits, so that the enquiry can be traced to the advertisement that produced it. This respects your site's consent settings: while the cookie banner is on - as it is by default - the identifiers are recorded only for visitors who have allowed marketing cookies, and not at all if your banner does not offer the marketing category. If you turn the banner off, no visitor is asked, the identifiers are recorded for everyone, and you are responsible for having a lawful basis for that.
Links in emails. Links in emails you send from the platform's Mailer work the same way: a link to a page of your site carries tags naming the campaign (utm_source, utm_medium, utm_campaign and utm_id), so an enquiry can be credited to the email that produced it. Without marketing consent no cookie is written: the campaign's number alone - the same for everyone the email went to - is passed between the site's own pages for up to thirty days.
Our servers keep standard access logs (IP address, the page requested, the browser type, the time) for thirty days, for security and to diagnose faults. They are not used for analytics.
The Instagram feed. The Instagram feed on a hosted site shows pictures stored on that site, so a visitor's browser does not contact Instagram to see them, and Meta sets no cookies through it. Only a visitor who follows a link to Instagram reaches Instagram.
Payment pages, embedded videos and maps, and other third-party content on a site may set their own cookies once a visitor has consented; the site's cookie banner tool lets you gate those, and says which ones a site uses.